Reed is the managing partner and co-founder of The Mission Group and a founding investor of George in Georgetown and Mason Inn in Glover Park. In addition to owning brick and mortar establishments, he has produced numerous events ranging from 2,000 to 6,000 attendees at venues throughout Washington DC and Baltimore including Mellon Auditorium, Carnegie Library, The Old Post Office Pavilion, The Galleria at Lafayette Center, City Tavern Club, Port Discovery Museum and Kastles Stadium. Reed is a graduate of the University of Virginia, where he was a walk-on to the varsity wrestling team. Outside of work, Reed serves as president of the Potomac School Alumni Governing Council and suffers from an addiction to online chess. He lives in Georgetown with his wife and two sons.